Instagram guides

Plain-English guides on engagement, sizing, captions and growth — written to be checked, not believed. Every claim that can be verified links to where it came from, and every number you can work out yourself has a free browser-based tool attached.

Analytics

What Is a Good Engagement Rate on Instagram?

Instagram engagement rate benchmarks by follower tier, the formula that produces them, a worked example you can check by hand, and the caveats nobody mentions.

· 7 min read