What Is a Good Engagement Rate on Instagram?
Instagram engagement rate benchmarks by follower tier, the formula that produces them, a worked example you can check by hand, and the caveats nobody mentions.
Analytics
How to read your own Instagram numbers instead of somebody else’s benchmark chart. Engagement rate and what actually counts as a good one, the difference between reach, impressions and views, and why every best-time-to-post chart is built on aggregate data that may say nothing about your audience. Every calculation here has a free browser-based tool attached.
Reach vs Impressions vs Views: What Each One Actually Counts
Reach counts unique accounts, views and impressions count total displays. What each metric measures, how they relate, and which one belongs in your engagement rate.
Best Time to Post on Instagram: Why Every Chart Is Wrong for You
The activity windows behind every best-time-to-post chart, the timezone arithmetic that actually matters, and why your own Instagram Insights beats any calculator including ours.